Marketing plans for service businesses : a complete guide / / Malcolm McDonald and Adrian Payne.
Saved in:
: | |
---|---|
TeilnehmendeR: | |
Year of Publication: | 2006 |
Edition: | 2nd ed. |
Language: | English |
Online Access: | |
Physical Description: | xiv, 401 p. :; ill. |
Notes: | Previous ed.: published as Marketing planning for services. 1996. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
LEADER | 01493nam a2200385Ia 4500 | ||
---|---|---|---|
001 | 500270199 | ||
003 | MiAaPQ | ||
005 | 20200520144314.0 | ||
006 | m o d | | ||
007 | cr cn||||||||| | ||
008 | 050818s2006 enka sb 001 0 eng d | ||
020 | |z 075066746X | ||
020 | |z 9780750667463 | ||
035 | |a (MiAaPQ)500270199 | ||
035 | |a (Au-PeEL)EBL270199 | ||
035 | |a (CaPaEBR)ebr10562085 | ||
035 | |a (CaONFJC)MIL63923 | ||
035 | |a (OCoLC)232311597 | ||
040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a HD9980.5 |b .M37 2006 | |
100 | 1 | |a McDonald, Malcolm. | |
245 | 1 | 0 | |a Marketing plans for service businesses |h [electronic resource] : |b a complete guide / |c Malcolm McDonald and Adrian Payne. |
250 | |a 2nd ed. | ||
260 | |a Oxford ; |a Burlington, MA : |b Elsevier/Butterworth-Heinemann, |c 2006. | ||
300 | |a xiv, 401 p. : |b ill. | ||
500 | |a Previous ed.: published as Marketing planning for services. 1996. | ||
504 | |a Includes bibliographical references and index. | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Service industries |x Marketing |x Planning. | |
650 | 0 | |a Marketing |x Planning. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Payne, Adrian. | |
700 | 1 | |a McDonald, Malcolm. |t Marketing planning for services. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=270199 |z Click to View |