Marketing plans for service businesses : a complete guide / / Malcolm McDonald and Adrian Payne.
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Year of Publication: | 2006 |
Edition: | 2nd ed. |
Language: | English |
Online Access: | |
Physical Description: | xiv, 401 p. :; ill. |
Notes: | Previous ed.: published as Marketing planning for services. 1996. |
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Other title: | Marketing planning for services. |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 075066746X 9780750667463 |
Hierarchical level: | Monograph |
Statement of Responsibility: | Malcolm McDonald and Adrian Payne. |