Marketing plans for service businesses : a complete guide /

Marketing plans for service businesses : a complete guide / / Malcolm McDonald and Adrian Payne.

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ProQuest (Firm)
McDonald, Malcolm.
TeilnehmendeR:
Payne, Adrian.
McDonald, Malcolm.
ProQuest (Firm)
Year of Publication:2006
Edition:2nd ed.
Language:English
Online Access:
Physical Description:xiv, 401 p. :; ill.
Notes:Previous ed.: published as Marketing planning for services. 1996.
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record_format marc
spelling McDonald, Malcolm.
Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne.
2nd ed.
Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.
xiv, 401 p. : ill.
Previous ed.: published as Marketing planning for services. 1996.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Service industries Marketing Planning.
Marketing Planning.
Electronic books.
Payne, Adrian.
McDonald, Malcolm. Marketing planning for services.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=270199 Click to View
language English
format Electronic
eBook
author McDonald, Malcolm.
spellingShingle McDonald, Malcolm.
Marketing plans for service businesses a complete guide /
author_facet McDonald, Malcolm.
Payne, Adrian.
McDonald, Malcolm.
ProQuest (Firm)
ProQuest (Firm)
author_variant m m mm
author2 Payne, Adrian.
McDonald, Malcolm.
ProQuest (Firm)
author2_variant a p ap
m m mm
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort McDonald, Malcolm.
title Marketing plans for service businesses a complete guide /
title_sub a complete guide /
title_full Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne.
title_fullStr Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne.
title_full_unstemmed Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne.
title_auth Marketing plans for service businesses a complete guide /
title_alt Marketing planning for services.
title_new Marketing plans for service businesses
title_sort marketing plans for service businesses a complete guide /
publisher Elsevier/Butterworth-Heinemann,
publishDate 2006
physical xiv, 401 p. : ill.
edition 2nd ed.
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
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genre Electronic books.
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url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=270199
illustrated Illustrated
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