Consumer negativity towards brands / / guest editor, Sylvia Grappi [and three others].
Saved in:
TeilnehmendeR: | |
---|---|
Place / Publishing House: | Bradford, West Yorkshire, England : : Emerald Publishing,, 2019. |
Year of Publication: | 2019 |
Language: | English |
Series: | Journal of Product and Brand Management
|
Online Access: | |
Physical Description: | 1 online resource (129 pages). |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Consumer brand relationships / / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman.
Published: (2021.) -
Consumer-brand relationships : insights for theory and practice / / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
Published: (2012.) -
Brands, consumers, symbols, & research : Sidney J. Levy on marketing / / compiled by Dennis W. Rook.
by: Levy, Sidney J.,
Published: (c1999.) -
Brand wars : : combat strategies for Indian brands / / Rajiv Gupte, Anand Limaye.
by: Gupte, Rajiv,
Published: ([2021]) -
Brand Management / / edited by František Pollák, Peter Markovič.
Published: (2022.)