Consumer negativity towards brands / / guest editor, Sylvia Grappi [and three others].
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Place / Publishing House: | Bradford, West Yorkshire, England : : Emerald Publishing,, 2019. |
Year of Publication: | 2019 |
Language: | English |
Series: | Journal of Product and Brand Management
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Online Access: | |
Physical Description: | 1 online resource (129 pages). |
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001 | 5005977921 | ||
003 | MiAaPQ | ||
005 | 20191209133503.0 | ||
006 | m o d | | ||
007 | cr cnu|||||||| | ||
008 | 191209s2019 enk o 000 0 eng d | ||
020 | |z 9781839093050 | ||
020 | |a 9781839093067 (e-book) | ||
035 | |a (MiAaPQ)5005977921 | ||
035 | |a (Au-PeEL)EBL5977921 | ||
035 | |a (OCoLC)1127944335 | ||
040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a HF5415.1255 |b .C667 2019 | |
082 | 0 | |a 658.827 |2 23 | |
245 | 0 | 0 | |a Consumer negativity towards brands / |c guest editor, Sylvia Grappi [and three others]. |
264 | 1 | |a Bradford, West Yorkshire, England : |b Emerald Publishing, |c 2019. | |
300 | |a 1 online resource (129 pages). | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
490 | 0 | |a Journal of Product and Brand Management | |
588 | |a Description based on print version record. | ||
590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Branding (Marketing) | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Grappi, Sylvia, |e editor. | |
776 | 0 | 8 | |i Print version: |t Consumer negativity towards brands. |d Bradford, West Yorkshire, England : Emerald Publishing, 2019 |h 129 pages |k Journal of Product and Brand Management |z 9781839093050 |
797 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5977921 |z Click to View |