Consumer negativity towards brands / / guest editor, Sylvia Grappi [and three others].
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Place / Publishing House: | Bradford, West Yorkshire, England : : Emerald Publishing,, 2019. |
Year of Publication: | 2019 |
Language: | English |
Series: | Journal of Product and Brand Management
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Online Access: | |
Physical Description: | 1 online resource (129 pages). |
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ISBN: | 9781839093050 9781839093067 (ebook) |
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Hierarchical level: | Monograph |
Statement of Responsibility: | guest editor, Sylvia Grappi [and three others]. |