Consumer negativity towards brands /

Consumer negativity towards brands / / guest editor, Sylvia Grappi [and three others].

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TeilnehmendeR:
Grappi, Sylvia,
Place / Publishing House:Bradford, West Yorkshire, England : : Emerald Publishing,, 2019.
Year of Publication:2019
Language:English
Series:Journal of Product and Brand Management
Online Access:
Physical Description:1 online resource (129 pages).
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(OCoLC)1127944335
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spelling Consumer negativity towards brands / guest editor, Sylvia Grappi [and three others].
Bradford, West Yorkshire, England : Emerald Publishing, 2019.
1 online resource (129 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Journal of Product and Brand Management
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Electronic books.
Grappi, Sylvia, editor.
Print version: Consumer negativity towards brands. Bradford, West Yorkshire, England : Emerald Publishing, 2019 129 pages Journal of Product and Brand Management 9781839093050
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5977921 Click to View
language English
format eBook
author2 Grappi, Sylvia,
author_facet Grappi, Sylvia,
author2_variant s g sg
author2_role TeilnehmendeR
title Consumer negativity towards brands /
spellingShingle Consumer negativity towards brands /
Journal of Product and Brand Management
title_full Consumer negativity towards brands / guest editor, Sylvia Grappi [and three others].
title_fullStr Consumer negativity towards brands / guest editor, Sylvia Grappi [and three others].
title_full_unstemmed Consumer negativity towards brands / guest editor, Sylvia Grappi [and three others].
title_auth Consumer negativity towards brands /
title_new Consumer negativity towards brands /
title_sort consumer negativity towards brands /
series Journal of Product and Brand Management
series2 Journal of Product and Brand Management
publisher Emerald Publishing,
publishDate 2019
physical 1 online resource (129 pages).
isbn 9781839093067 (e-book)
9781839093050
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 C667 42019
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5977921
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.827
dewey-sort 3658.827
dewey-raw 658.827
dewey-search 658.827
oclc_num 1127944335
work_keys_str_mv AT grappisylvia consumernegativitytowardsbrands
status_str n
ids_txt_mv (MiAaPQ)5005977921
(Au-PeEL)EBL5977921
(OCoLC)1127944335
carrierType_str_mv cr
is_hierarchy_title Consumer negativity towards brands /
author2_original_writing_str_mv noLinkedField
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