A master class in brand planning : the timeless works of Stephen King / / edited by Judie Lannon, Merry Baskin.
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| Year of Publication: | 2007 |
| Language: | English |
| Online Access: | |
| Physical Description: | xliii, 351 p. :; ill. |
| Notes: | A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. |
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