A master class in brand planning : the timeless works of Stephen King / / edited by Judie Lannon, Merry Baskin.
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| Year of Publication: | 2007 |
| Language: | English |
| Online Access: | |
| Physical Description: | xliii, 351 p. :; ill. |
| Notes: | A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. |
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| 020 | |z 9780470517918 (cloth : alk. paper) | ||
| 020 | |z 0470517913 (cloth : alk. paper) | ||
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| 050 | 4 | |a HF5415.1255 |b .K56 2007 | |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 100 | 1 | |a King, Stephen, |d 1931-2006. | |
| 245 | 1 | 2 | |a A master class in brand planning |h [electronic resource] : |b the timeless works of Stephen King / |c edited by Judie Lannon, Merry Baskin. |
| 260 | |a Chichester, West Sussex, England ; |a Hoboken, NJ : |b John Wiley & Sons, |c c2007. | ||
| 300 | |a xliii, 351 p. : |b ill. | ||
| 500 | |a A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) |x Management. | |
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Advertising |x Management. | |
| 650 | 0 | |a Marketing research. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Lannon, Judie. | |
| 700 | 1 | |a Baskin, Merry. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=470206 |z Click to View |