A master class in brand planning : the timeless works of Stephen King / / edited by Judie Lannon, Merry Baskin.
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| Year of Publication: | 2007 |
| Language: | English |
| Online Access: | |
| Physical Description: | xliii, 351 p. :; ill. |
| Notes: | A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. |
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500470206 |
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(MiAaPQ)500470206 (Au-PeEL)EBL470206 (CaPaEBR)ebr10300872 (CaONFJC)MIL234290 (OCoLC)609848866 |
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King, Stephen, 1931-2006. A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007. xliii, 351 p. : ill. A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. Includes bibliographical references and index. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Branding (Marketing) Management. New products. Brand name products. Advertising Management. Marketing research. Electronic books. Lannon, Judie. Baskin, Merry. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=470206 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
King, Stephen, 1931-2006. |
| spellingShingle |
King, Stephen, 1931-2006. A master class in brand planning the timeless works of Stephen King / |
| author_facet |
King, Stephen, 1931-2006. Lannon, Judie. Baskin, Merry. ProQuest (Firm) ProQuest (Firm) |
| author_variant |
s k sk |
| author2 |
Lannon, Judie. Baskin, Merry. ProQuest (Firm) |
| author2_variant |
j l jl m b mb |
| author2_role |
TeilnehmendeR TeilnehmendeR TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
King, Stephen, 1931-2006. |
| title |
A master class in brand planning the timeless works of Stephen King / |
| title_sub |
the timeless works of Stephen King / |
| title_full |
A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. |
| title_fullStr |
A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. |
| title_full_unstemmed |
A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. |
| title_auth |
A master class in brand planning the timeless works of Stephen King / |
| title_new |
A master class in brand planning |
| title_sort |
a master class in brand planning the timeless works of stephen king / |
| publisher |
John Wiley & Sons, |
| publishDate |
2007 |
| physical |
xliii, 351 p. : ill. |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF5415 |
| callnumber-sort |
HF 45415.1255 K56 42007 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=470206 |
| illustrated |
Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.8/27 |
| dewey-sort |
3658.8 227 |
| dewey-raw |
658.8/27 |
| dewey-search |
658.8/27 |
| oclc_num |
609848866 |
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A master class in brand planning the timeless works of Stephen King / |
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