Brand advocates : turning enthusiastic customers into a powerful marketing force / / Rob Fuggetta.

"Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk...

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Bibliographic Details
:	ProQuest (Firm) Fuggetta, Rob.
TeilnehmendeR:	ProQuest (Firm)
Year of Publication:	2012
Language:	English
Online Access:	https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=836622
Physical Description:	xx, 283 p. :; ill.
Notes:	Includes index.
Tags:	Add Tag No Tags, Be the first to tag this record!

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