Brand advocates : turning enthusiastic customers into a powerful marketing force / / Rob Fuggetta.
"Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk...
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Year of Publication: | 2012 |
Language: | English |
Online Access: | |
Physical Description: | xx, 283 p. :; ill. |
Notes: | Includes index. |
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