Marketing management : : a cultural perspective / / edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.
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| Place / Publishing House: | London ;, New York, New York : : Routledge,, [2020] 2020 |
| Year of Publication: | 2020 |
| Edition: | Second edition. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (565 pages) |
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