Strategisches Management und Marketing : Markt- und Wettbewerbsanalyse Strategische Fruhaufklarung Portfolio-Management / / Edgar Kreilkamp.
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Superior document: | Marketing Management ; 11 |
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Year of Publication: | 1987 |
Language: | German |
Series: | Marketing Management (Walter de Gruyter & Co.) ;
11. |
Online Access: | |
Physical Description: | xiii, 605 p. :; ill. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 3110099527 9783110099522 9783110861693 (electronic bk.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Edgar Kreilkamp. |