Marketing management : : a cultural perspective / / edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.
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| Place / Publishing House: | London ;, New York, New York : : Routledge,, [2020] 2020 |
| Year of Publication: | 2020 |
| Edition: | Second edition. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (565 pages) |
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| 020 | |z 9781138561403 | ||
| 020 | |a 9781351358835 (e-book) | ||
| 035 | |a (MiAaPQ)5006191872 | ||
| 035 | |a (Au-PeEL)EBL6191872 | ||
| 035 | |a (OCoLC)1154563724 | ||
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| 050 | 4 | |a HF5415.13 |b .M375 2020 | |
| 082 | 0 | |a 658.8 |2 23 | |
| 245 | 0 | 0 | |a Marketing management : |b a cultural perspective / |c edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a London ; |a New York, New York : |b Routledge, |c [2020] | |
| 264 | 4 | |c 2020 | |
| 300 | |a 1 online resource (565 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Management |v Cross-cultural studies. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Visconti, Luca M., |e editor. | |
| 700 | 1 | |a Penaloza, Lisa, |e editor. | |
| 700 | 1 | |a Toulouse, Nil, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Marketing management : a cultural perspective. |b Second edition. |d London ; New York, New York : Routledge, c2020 |h 565 pages |z 9781138561403 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6191872 |z Click to View |