Marketing management : : a cultural perspective /

Marketing management : : a cultural perspective / / edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.

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Bibliographic Details
TeilnehmendeR:
Visconti, Luca M.,
Penaloza, Lisa,
Toulouse, Nil,
Place / Publishing House:London ;, New York, New York : : Routledge,, [2020]
2020
Year of Publication:2020
Edition:Second edition.
Language:English
Online Access:
Physical Description:1 online resource (565 pages)
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ctrlnum (MiAaPQ)5006191872
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(OCoLC)1154563724
collection bib_alma
record_format marc
spelling Marketing management : a cultural perspective / edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.
Second edition.
London ; New York, New York : Routledge, [2020]
2020
1 online resource (565 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Management Cross-cultural studies.
Electronic books.
Visconti, Luca M., editor.
Penaloza, Lisa, editor.
Toulouse, Nil, editor.
Print version: Marketing management : a cultural perspective. Second edition. London ; New York, New York : Routledge, c2020 565 pages 9781138561403
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6191872 Click to View
language English
format eBook
author2 Visconti, Luca M.,
Penaloza, Lisa,
Toulouse, Nil,
author_facet Visconti, Luca M.,
Penaloza, Lisa,
Toulouse, Nil,
author2_variant l m v lm lmv
l p lp
n t nt
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
title Marketing management : a cultural perspective /
spellingShingle Marketing management : a cultural perspective /
title_sub a cultural perspective /
title_full Marketing management : a cultural perspective / edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.
title_fullStr Marketing management : a cultural perspective / edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.
title_full_unstemmed Marketing management : a cultural perspective / edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.
title_auth Marketing management : a cultural perspective /
title_new Marketing management :
title_sort marketing management : a cultural perspective /
publisher Routledge,
publishDate 2020
physical 1 online resource (565 pages)
edition Second edition.
isbn 9781351358835 (e-book)
9781138561403
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.13 M375 42020
genre Electronic books.
genre_facet Cross-cultural studies.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6191872
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 1154563724
work_keys_str_mv AT viscontilucam marketingmanagementaculturalperspective
AT penalozalisa marketingmanagementaculturalperspective
AT toulousenil marketingmanagementaculturalperspective
status_str n
ids_txt_mv (MiAaPQ)5006191872
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carrierType_str_mv cr
is_hierarchy_title Marketing management : a cultural perspective /
author2_original_writing_str_mv noLinkedField
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