Marketing management : : a cultural perspective /

Marketing management : : a cultural perspective / / edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.

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Bibliographic Details
TeilnehmendeR:
Visconti, Luca M.,
Penaloza, Lisa,
Toulouse, Nil,
Place / Publishing House:London ;, New York, New York : : Routledge,, [2020]
2020
Year of Publication:2020
Edition:Second edition.
Language:English
Online Access:
Physical Description:1 online resource (565 pages)
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Description
ISBN:9781138561403
9781351358835 (ebook)
Hierarchical level:Monograph
Statement of Responsibility: edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.

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