Mobile marketing management : : case studies from successful practices / / Hongbing Hua.
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| Place / Publishing House: | New York, NY ;, Abingdon, Oxon : : Routledge, Taylor & Francis Group,, 2019. |
| Year of Publication: | 2019 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (459 pages) |
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| ISBN: | 9780367142469 9780367141059 9780429633898 (ebook) |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Hongbing Hua. |