Mobile marketing management : : case studies from successful practices / / Hongbing Hua.
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| Place / Publishing House: | New York, NY ;, Abingdon, Oxon : : Routledge, Taylor & Francis Group,, 2019. |
| Year of Publication: | 2019 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (459 pages) |
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| 082 | 0 | |a 658.8/72 |2 23 | |
| 100 | 1 | |a Hua, Hongbing, |e author. | |
| 245 | 1 | 0 | |a Mobile marketing management : |b case studies from successful practices / |c Hongbing Hua. |
| 264 | 1 | |a New York, NY ; |a Abingdon, Oxon : |b Routledge, Taylor & Francis Group, |c 2019. | |
| 300 | |a 1 online resource (459 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Internet marketing |x Management. | |
| 650 | 0 | |a Mobile commerce. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Hua, Hongbing. |t Mobile marketing management : case studies from successful practices. |d New York, NY ; Abingdon, Oxon : Routledge, Taylor & Francis Group, 2019 |h 459 pages |z 9780367142469 |w (DLC) 2018048377 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5762983 |z Click to View |