The convergence of interactive marketing and personal selling and sales management / / guest editors, Dr. Shannon Cummins, Dr. James W. Peltier and Dr. Andrea Dixon.
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Place / Publishing House: | [Bradford, West Yorkshire] : : Emerald,, 2016. |
Year of Publication: | 2016 |
Language: | English |
Series: | Journal of research in interactive marketing,
volume 10, number 1, 2016 |
Online Access: | |
Physical Description: | 1 online resource (85 pages) :; illustrations. |
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Bibliography: | Includes bibliographical references. |
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ISBN: | 9781786353238 9781786353245 (ebook) |
ISSN: | 2040-7122 ; |
Hierarchical level: | Monograph |
Statement of Responsibility: | guest editors, Dr. Shannon Cummins, Dr. James W. Peltier and Dr. Andrea Dixon. |