Corporate branding : : areas, arenas and approaches / / edited by T.C. Melewar, S.F. Syed Alwi.
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Place / Publishing House: | London, [England] ;, New York, New York : : Routledge,, 2015. 2015 |
Year of Publication: | 2015 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (287 pages) :; illustrations, tables |
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