New product forecasting : an applied approach / / Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney.

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Bibliographic Details
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Year of Publication:2006
Language:English
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Physical Description:xviii, 157 p. :; ill.
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Description
Bibliography:Includes bibliographical references (p. 149-152) and index.
ISBN:0765616092 (cloth : alk. paper)
Hierarchical level:Monograph
Statement of Responsibility: Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney.