New product forecasting : an applied approach / / Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney.

• Author: ProQuest (Firm); Kahn, Kenneth B.
• TeilnehmendeR: ProQuest (Firm)
• Year of Publication: 2006
• Language: English
• Physical Description: xviii, 157 p. :; ill.

Table of Contents

• Foundations of applied new product forecasting
• Introduction to applied new product forecasting
• Clarifying the terminology of product, service, and/or offering
• A new product forecasting directive
• Beginning the new product forecasting endeavor
• Types of new product estimates
• New product planning versus new product forecasting
• Types of new products
• New product forecasting techniques
• New product forecasting strategy : linking techniques to type of new product
• Key concepts
• Discussion questions
• New product development and new product forecasting: process and structure
• The new product development process
• Using teams to structure new product development
• The new product forecasting process
• Assumptions management
• S&op and new product forecasting
• Key concepts
• Discussion questions
• New product forecasting techniques
• Judgmental new product forecasting techniques
• Jury of executive opinion
• Sales force composite
• Scenario analysis
• Delphi method
• Assumptions-based modeling
• Using assumptions-based models to identify critical assumptions and examine risk
• Decision trees
• Markov process model
• Key concepts
• Discussion questions
• Customer/market research techniques for new product forecasting
• Concept testing
• Product use testing
• Market testing
• Conjoint analysis
• Quality function deployment
• The kano model
• Key concepts
• Discussion questions
• Time series techniques for new product forecasting
• Look-like analysis (analogous forecasting)
• Diffusion modeling
• Composite curve approach
• Key concepts
• Discussion questions
• Regression analysis for new product forecasting
• Correlation
• Regression analyses
• Final comments on regression analyses
• Key concepts
• Discussion questions
• Managerial considerations for applied new product forecasting
• Special topics in new product forecasting
• Understanding the launch phenomenon
• The launch cycle
• Pre-launch preparation : launch control protocol
• Launch tracking and the launch scorecard
• Special new product forecasting issues
• Key concepts
• Discussion questions
• New product forecasting benchmarks
• Review of literature on new product forecasting practices
• New product forecasting benchmarks
• Final observations
• Implications for your company's new product forecasting process
• Key concepts
• Discussion questions.