New product forecasting : an applied approach / / Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney.
Saved in:
: | |
---|---|
TeilnehmendeR: | |
Year of Publication: | 2006 |
Language: | English |
Online Access: | |
Physical Description: | xviii, 157 p. :; ill. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
LEADER | 03781nam a22003614a 4500 | ||
---|---|---|---|
001 | 5001899979 | ||
003 | MiAaPQ | ||
005 | 20200520144314.0 | ||
006 | m o d | | ||
007 | cr cn||||||||| | ||
008 | 060215s2006 nyua sb 001 0 eng | ||
010 | |z 2006005481 | ||
020 | |z 0765616092 (cloth : alk. paper) | ||
035 | |a (MiAaPQ)5001899979 | ||
035 | |a (Au-PeEL)EBL1899979 | ||
035 | |a (CaPaEBR)ebr10178089 | ||
035 | |a (CaONFJC)MIL91264 | ||
035 | |a (OCoLC)898771343 | ||
040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a HF5415.153 |b .K33 2006 | |
082 | 0 | 4 | |a 658.5/75 |2 22 |
100 | 1 | |a Kahn, Kenneth B. | |
245 | 1 | 0 | |a New product forecasting |h [electronic resource] : |b an applied approach / |c Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney. |
260 | |a Armonk, N.Y. : |b M.E. Sharpe, Inc., |c c2006. | ||
300 | |a xviii, 157 p. : |b ill. | ||
504 | |a Includes bibliographical references (p. 149-152) and index. | ||
505 | 0 | |a Foundations of applied new product forecasting -- Introduction to applied new product forecasting -- Clarifying the terminology of product, service, and/or offering -- A new product forecasting directive -- Beginning the new product forecasting endeavor -- Types of new product estimates -- New product planning versus new product forecasting -- Types of new products -- New product forecasting techniques -- New product forecasting strategy : linking techniques to type of new product -- Key concepts -- Discussion questions -- New product development and new product forecasting: process and structure -- The new product development process -- Using teams to structure new product development -- The new product forecasting process -- Assumptions management -- S&op and new product forecasting -- Key concepts -- Discussion questions -- New product forecasting techniques -- Judgmental new product forecasting techniques -- Jury of executive opinion -- Sales force composite -- Scenario analysis -- Delphi method -- Assumptions-based modeling -- Using assumptions-based models to identify critical assumptions and examine risk -- Decision trees -- Markov process model -- Key concepts -- Discussion questions -- Customer/market research techniques for new product forecasting -- Concept testing -- Product use testing -- Market testing -- Conjoint analysis -- Quality function deployment -- The kano model -- Key concepts -- Discussion questions -- Time series techniques for new product forecasting -- Look-like analysis (analogous forecasting) -- Diffusion modeling -- Composite curve approach -- Key concepts -- Discussion questions -- Regression analysis for new product forecasting -- Correlation -- Regression analyses -- Final comments on regression analyses -- Key concepts -- Discussion questions -- Managerial considerations for applied new product forecasting -- Special topics in new product forecasting -- Understanding the launch phenomenon -- The launch cycle -- Pre-launch preparation : launch control protocol -- Launch tracking and the launch scorecard -- Special new product forecasting issues -- Key concepts -- Discussion questions -- New product forecasting benchmarks -- Review of literature on new product forecasting practices -- New product forecasting benchmarks -- Final observations -- Implications for your company's new product forecasting process -- Key concepts -- Discussion questions. | |
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a New products |x Forecasting |x Methodology. | |
650 | 0 | |a Product management. | |
655 | 4 | |a Electronic books. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1899979 |z Click to View |