Branding and AI : : Leveraging Technology to Generate Brand Revenue.
This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand. It also discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools. The text includes cas...
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| Superior document: | Studien Zum Physik- und Chemielernen Series |
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| Place / Publishing House: | New York : : Business Expert Press,, 2021. Ã2021. |
| Year of Publication: | 2021 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Studien Zum Physik- und Chemielernen Series
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| Online Access: | |
| Physical Description: | 1 online resource (228 pages) |
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| Summary: | This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand. It also discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools. The text includes case studies that dissect successful and unsuccessful marketing strategies of huge brands and the author covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing. |
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| ISBN: | 9781637420812 9781637420805 |
| Hierarchical level: | Monograph |