The definitive book of branding / / edited by Kartikeya Kompella.
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| Place / Publishing House: | New Delhi, India : : Sage Response,, 2014. 2014 |
| Year of Publication: | 2014 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (433 pages) :; illustrations, photographs |
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| Bibliography: | Includes bibliographical references at the end of each chapters and index. |
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| ISBN: | 9788132117735 9789351501046 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Kartikeya Kompella. |