New technologies and branding / / Philippe Sachetti, Thibaud Zuppinger.
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| Superior document: | Innovation, Entrepreneurship, Management Series. Innovation and Technology Set ; Volume 4 |
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| VerfasserIn: | |
| TeilnehmendeR: | |
| Place / Publishing House: | London, England ; : ISTE :, Hoboken, New Jersey : : Wiley,, 2018. 2018 |
| Year of Publication: | 2018 |
| Language: | English |
| Series: | Innovation, entrepreneurship, management series. Innovation and technology set ;
Volume 4. |
| Online Access: | |
| Physical Description: | 1 online resource (219 pages) :; illustrations (some color). |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781786301970 9781119510550 (ebook) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Philippe Sachetti, Thibaud Zuppinger. |