The definitive book of branding /

The definitive book of branding / / edited by Kartikeya Kompella.

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Bibliographic Details
TeilnehmendeR:
Kompella, Kartikeya,
Place / Publishing House:New Delhi, India : : Sage Response,, 2014.
2014
Year of Publication:2014
Language:English
Online Access:
Physical Description:1 online resource (433 pages) :; illustrations, photographs
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ctrlnum (MiAaPQ)5001759064
(Au-PeEL)EBL1759064
(CaPaEBR)ebr10904389
(CaONFJC)MIL634372
(OCoLC)889302370
collection bib_alma
record_format marc
spelling The definitive book of branding / edited by Kartikeya Kompella.
New Delhi, India : Sage Response, 2014.
2014
1 online resource (433 pages) : illustrations, photographs
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references at the end of each chapters and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Globalization Economic aspects.
Electronic books.
Kompella, Kartikeya, editor.
Print version: Definitive book of branding. New Delhi, India : Sage Response, c2014 xx, 408 pages 9788132117735 2014012534
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1759064 Click to View
language English
format eBook
author2 Kompella, Kartikeya,
author_facet Kompella, Kartikeya,
author2_variant k k kk
author2_role TeilnehmendeR
title The definitive book of branding /
spellingShingle The definitive book of branding /
title_full The definitive book of branding / edited by Kartikeya Kompella.
title_fullStr The definitive book of branding / edited by Kartikeya Kompella.
title_full_unstemmed The definitive book of branding / edited by Kartikeya Kompella.
title_auth The definitive book of branding /
title_new The definitive book of branding /
title_sort the definitive book of branding /
publisher Sage Response,
publishDate 2014
physical 1 online resource (433 pages) : illustrations, photographs
isbn 9789351501046
9788132117735
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 D44 42014
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1759064
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/27
dewey-sort 3658.8 227
dewey-raw 658.8/27
dewey-search 658.8/27
oclc_num 889302370
work_keys_str_mv AT kompellakartikeya thedefinitivebookofbranding
AT kompellakartikeya definitivebookofbranding
status_str n
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(Au-PeEL)EBL1759064
(CaPaEBR)ebr10904389
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(OCoLC)889302370
is_hierarchy_title The definitive book of branding /
author2_original_writing_str_mv noLinkedField
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