The definitive book of branding / / edited by Kartikeya Kompella.
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| Place / Publishing House: | New Delhi, India : : Sage Response,, 2014. 2014 |
| Year of Publication: | 2014 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (433 pages) :; illustrations, photographs |
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| 008 | 140813t20142014ii ao ob 001 0 eng d | ||
| 020 | |z 9788132117735 | ||
| 020 | |a 9789351501046 |q (electronic bk.) | ||
| 035 | |a (MiAaPQ)5001759064 | ||
| 035 | |a (Au-PeEL)EBL1759064 | ||
| 035 | |a (CaPaEBR)ebr10904389 | ||
| 035 | |a (CaONFJC)MIL634372 | ||
| 035 | |a (OCoLC)889302370 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.1255 |b .D44 2014 | |
| 082 | 0 | |a 658.8/27 |2 23 | |
| 245 | 0 | 4 | |a The definitive book of branding / |c edited by Kartikeya Kompella. |
| 264 | 1 | |a New Delhi, India : |b Sage Response, |c 2014. | |
| 264 | 4 | |c 2014 | |
| 300 | |a 1 online resource (433 pages) : |b illustrations, photographs | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references at the end of each chapters and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Globalization |x Economic aspects. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Kompella, Kartikeya, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Definitive book of branding. |d New Delhi, India : Sage Response, c2014 |h xx, 408 pages |z 9788132117735 |w 2014012534 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1759064 |z Click to View |