Corporate branding : : areas, arenas and approaches / / edited by T.C. Melewar, S.F. Syed Alwi.
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| TeilnehmendeR: | |
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| Place / Publishing House: | London, [England] ;, New York, New York : : Routledge,, 2015. 2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (287 pages) :; illustrations, tables |
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| Bibliography: | Includes bibliographical references at the end of each chapters and index. |
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| ISBN: | 9780415721110 9780415721127 9781315863177 (ebook) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by T.C. Melewar, S.F. Syed Alwi. |