Advances in customer relationship management / / Daniel Catalan-Matamoros, editor.
Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile...
Saved in:
| TeilnehmendeR: | |
|---|---|
| Place / Publishing House: | [Place of publication not identified] : : InTech,, [2012] ©2012 |
| Year of Publication: | 2012 |
| Language: | English |
| Physical Description: | 1 online resource (156 pages) :; illustrations |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|