Statistical methods in customer relationship management / V. Kumar, J. Andrew Petersen.
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Year of Publication: | 2012 |
Language: | English |
Online Access: | |
Physical Description: | xiii, 272 p. :; ill. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9781119993209 (cloth) 9781118349205 (electronic bk.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | V. Kumar, J. Andrew Petersen. |