Statistical methods in customer relationship management / V. Kumar, J. Andrew Petersen.
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| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | xiii, 272 p. :; ill. |
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Table of Contents:
- Introduction
- CRM in action
- Customer acquisition
- Customer retention
- Balancing customer acquisition and customer retention
- Customer churn
- Customer win-back
- Implementing CRM models
- Future of CRM models.