Advances in customer relationship management /

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Advances in customer relationship management / / Daniel Catalan-Matamoros, editor.

Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile...

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TeilnehmendeR:
Catalan-Matamoros, Daniel,
Place / Publishing House:[Place of publication not identified] : : InTech,, [2012]
©2012
Year of Publication:2012
Language:English
Physical Description:1 online resource (156 pages) :; illustrations
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record_format marc
spelling Catalan-Matamoros, Daniel edt
Advances in customer relationship management / Daniel Catalan-Matamoros, editor.
IntechOpen 2012
[Place of publication not identified] : InTech, [2012]
©2012
1 online resource (156 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on: online resource; title from PDF information screen (InTech, viewed October 14, 2022).
Includes bibliographical references.
Open access Unrestricted online access star
Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers.
English
Customer services.
Business strategy
953-51-0516-7
Catalan-Matamoros, Daniel, editor.
language English
format eBook
author2 Catalan-Matamoros, Daniel,
author_facet Catalan-Matamoros, Daniel,
author2_variant d c m dcm
d c m dcm
author2_role TeilnehmendeR
title Advances in customer relationship management /
spellingShingle Advances in customer relationship management /
title_full Advances in customer relationship management / Daniel Catalan-Matamoros, editor.
title_fullStr Advances in customer relationship management / Daniel Catalan-Matamoros, editor.
title_full_unstemmed Advances in customer relationship management / Daniel Catalan-Matamoros, editor.
title_auth Advances in customer relationship management /
title_new Advances in customer relationship management /
title_sort advances in customer relationship management /
publisher IntechOpen
InTech,
publishDate 2012
physical 1 online resource (156 pages) : illustrations
isbn 953-51-5110-X
953-51-0516-7
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.5 A383 42012
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.812
dewey-sort 3658.812
dewey-raw 658.812
dewey-search 658.812
work_keys_str_mv AT catalanmatamorosdaniel advancesincustomerrelationshipmanagement
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carrierType_str_mv cr
is_hierarchy_title Advances in customer relationship management /
author2_original_writing_str_mv noLinkedField
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