Advances in customer relationship management / / Daniel Catalan-Matamoros, editor.
Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile...
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Place / Publishing House: | [Place of publication not identified] : : InTech,, [2012] ©2012 |
Year of Publication: | 2012 |
Language: | English |
Physical Description: | 1 online resource (156 pages) :; illustrations |
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100 | 1 | |a Catalan-Matamoros, Daniel |4 edt | |
245 | 0 | 0 | |a Advances in customer relationship management / |c Daniel Catalan-Matamoros, editor. |
260 | |b IntechOpen |c 2012 | ||
264 | 1 | |a [Place of publication not identified] : |b InTech, |c [2012] | |
264 | 4 | |c ©2012 | |
300 | |a 1 online resource (156 pages) : |b illustrations | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
588 | |a Description based on: online resource; title from PDF information screen (InTech, viewed October 14, 2022). | ||
504 | |a Includes bibliographical references. | ||
506 | |a Open access |f Unrestricted online access |2 star | ||
520 | |a Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers. | ||
546 | |a English | ||
650 | 0 | |a Customer services. | |
653 | |a Business strategy | ||
776 | |z 953-51-0516-7 | ||
700 | 1 | |a Catalan-Matamoros, Daniel, |e editor. | |
906 | |a BOOK | ||
ADM | |b 2023-08-29 05:49:00 Europe/Vienna |f system |c marc21 |a 2012-12-09 08:17:33 Europe/Vienna |g false | ||
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