Advances in customer relationship management / / Daniel Catalan-Matamoros, editor.
Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile...
Saved in:
| TeilnehmendeR: | |
|---|---|
| Place / Publishing House: | [Place of publication not identified] : : InTech,, [2012] ©2012 |
| Year of Publication: | 2012 |
| Language: | English |
| Physical Description: | 1 online resource (156 pages) :; illustrations |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers. |
|---|---|
| Bibliography: | Includes bibliographical references. |
| ISBN: | 953515110X |
| Access: | Open access |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Daniel Catalan-Matamoros, editor. |