Customer relationship management : a global perspective / / by Gerhard Raab ... [et al.].
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| TeilnehmendeR: | |
| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | ix, 204 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780754671565 (alk. paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | by Gerhard Raab ... [et al.]. |