The growth drivers : the definitive guide to building marketing capabilities / / Andy Bird and Mhairi McEwan.
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
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Year of Publication: | 2012 |
Language: | English |
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Physical Description: | xxi, 294 p. :; ill. |
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