The growth drivers : the definitive guide to building marketing capabilities / / Andy Bird and Mhairi McEwan.
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
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| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxi, 294 p. :; ill. |
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Table of Contents:
- pt. 1. Understanding the growth drivers
- pt. 2. How to transform marketing capabilities to drive growth
- pt. 3. Sustaining growth in practice.