The growth drivers : the definitive guide to building marketing capabilities / / Andy Bird and Mhairi McEwan.
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
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| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxi, 294 p. :; ill. |
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| 008 | 110817s2012 njua sb 001 0 eng d | ||
| 010 | |z 2011034158 | ||
| 020 | |z 9781119953319 (hardback) | ||
| 020 | |a 9781119961185 (electronic bk.) | ||
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.127 |b .B57 2012 | |
| 082 | 0 | 4 | |a 658.8/02 |2 23 |
| 100 | 1 | |a Bird, Andy. | |
| 245 | 1 | 4 | |a The growth drivers |h [electronic resource] : |b the definitive guide to building marketing capabilities / |c Andy Bird and Mhairi McEwan. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c 2012. | ||
| 300 | |a xxi, 294 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice. | |
| 520 | |a "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- |c Provided by publisher. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Economic development. | |
| 650 | 0 | |a Investments. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a McEwan, Mhairi. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=818569 |z Click to View |