The growth drivers : the definitive guide to building marketing capabilities /

The growth drivers : the definitive guide to building marketing capabilities / / Andy Bird and Mhairi McEwan.

"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--

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ProQuest (Firm)
Bird, Andy.
TeilnehmendeR:
McEwan, Mhairi.
ProQuest (Firm)
Year of Publication:2012
Language:English
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Physical Description:xxi, 294 p. :; ill.
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(CaPaEBR)ebr10512901
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collection bib_alma
record_format marc
spelling Bird, Andy.
The growth drivers [electronic resource] : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.
Hoboken, N.J. : Wiley, 2012.
xxi, 294 p. : ill.
Includes bibliographical references and index.
pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- Provided by publisher.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Market segmentation.
Economic development.
Investments.
Electronic books.
McEwan, Mhairi.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=818569 Click to View
language English
format Electronic
eBook
author Bird, Andy.
spellingShingle Bird, Andy.
The growth drivers the definitive guide to building marketing capabilities /
pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.
author_facet Bird, Andy.
McEwan, Mhairi.
ProQuest (Firm)
ProQuest (Firm)
author_variant a b ab
author2 McEwan, Mhairi.
ProQuest (Firm)
author2_variant m m mm
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Bird, Andy.
title The growth drivers the definitive guide to building marketing capabilities /
title_sub the definitive guide to building marketing capabilities /
title_full The growth drivers [electronic resource] : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.
title_fullStr The growth drivers [electronic resource] : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.
title_full_unstemmed The growth drivers [electronic resource] : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.
title_auth The growth drivers the definitive guide to building marketing capabilities /
title_new The growth drivers
title_sort the growth drivers the definitive guide to building marketing capabilities /
publisher Wiley,
publishDate 2012
physical xxi, 294 p. : ill.
contents pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.
isbn 9781119961185 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.127 B57 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=818569
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/02
dewey-sort 3658.8 12
dewey-raw 658.8/02
dewey-search 658.8/02
oclc_num 792986276
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