The growth drivers : the definitive guide to building marketing capabilities / / Andy Bird and Mhairi McEwan.
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
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| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxi, 294 p. :; ill. |
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| Summary: | "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119953319 (hardback) 9781119961185 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Andy Bird and Mhairi McEwan. |