Marketing briefs : a revision study guide / / Sally Dibb and Lyndon Simkin.
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Year of Publication: | 2004 |
Edition: | 2nd ed. |
Language: | English |
Online Access: | |
Physical Description: | viii, 363 p. :; ill. |
Notes: | Previous ed.: Oxford : Butterworth-Heinemann, 2001. |
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Bibliography: | Includes bibliographies and index. |
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ISBN: | 9780750662000 075066200X (pbk.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Sally Dibb and Lyndon Simkin. |