Marketing briefs : a revision study guide /

Marketing briefs : a revision study guide / / Sally Dibb and Lyndon Simkin.

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ProQuest (Firm)
Dibb, Sally, 1963-
TeilnehmendeR:
Simkin, Lyndon, 1961-
ProQuest (Firm)
Year of Publication:2004
Edition:2nd ed.
Language:English
Online Access:
Physical Description:viii, 363 p. :; ill.
Notes:Previous ed.: Oxford : Butterworth-Heinemann, 2001.
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spelling Dibb, Sally, 1963-
Marketing briefs [electronic resource] : a revision study guide / Sally Dibb and Lyndon Simkin.
2nd ed.
Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2004.
viii, 363 p. : ill.
Previous ed.: Oxford : Butterworth-Heinemann, 2001.
Includes bibliographies and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Examinations, questions, etc.
Marketing Study and teaching.
Marketing Management.
Marketing Management Problems, exercises, etc.
Electronic books.
Simkin, Lyndon, 1961-
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=294246 Click to View
language English
format Electronic
eBook
author Dibb, Sally, 1963-
spellingShingle Dibb, Sally, 1963-
Marketing briefs a revision study guide /
author_facet Dibb, Sally, 1963-
Simkin, Lyndon, 1961-
ProQuest (Firm)
ProQuest (Firm)
author_variant s d sd
author2 Simkin, Lyndon, 1961-
ProQuest (Firm)
author2_variant l s ls
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Dibb, Sally, 1963-
title Marketing briefs a revision study guide /
title_sub a revision study guide /
title_full Marketing briefs [electronic resource] : a revision study guide / Sally Dibb and Lyndon Simkin.
title_fullStr Marketing briefs [electronic resource] : a revision study guide / Sally Dibb and Lyndon Simkin.
title_full_unstemmed Marketing briefs [electronic resource] : a revision study guide / Sally Dibb and Lyndon Simkin.
title_auth Marketing briefs a revision study guide /
title_new Marketing briefs
title_sort marketing briefs a revision study guide /
publisher Elsevier Butterworth-Heinemann,
publishDate 2004
physical viii, 363 p. : ill.
edition 2nd ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 D4859 42004
genre Electronic books.
genre_facet Examinations, questions, etc.
Problems, exercises, etc.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=294246
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.80076
dewey-sort 3658.80076
dewey-raw 658.80076
dewey-search 658.80076
oclc_num 476057553
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