Marketing briefs : a revision study guide / / Sally Dibb and Lyndon Simkin.
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| Year of Publication: | 2004 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | viii, 363 p. :; ill. |
| Notes: | Previous ed.: Oxford : Butterworth-Heinemann, 2001. |
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| 050 | 4 | |a HF5415 |b D4859 2004 | |
| 082 | 0 | 4 | |a 658.80076 |2 22 |
| 100 | 1 | |a Dibb, Sally, |d 1963- | |
| 245 | 1 | 0 | |a Marketing briefs |h [electronic resource] : |b a revision study guide / |c Sally Dibb and Lyndon Simkin. |
| 250 | |a 2nd ed. | ||
| 260 | |a Amsterdam ; |a Oxford : |b Elsevier Butterworth-Heinemann, |c 2004. | ||
| 300 | |a viii, 363 p. : |b ill. | ||
| 500 | |a Previous ed.: Oxford : Butterworth-Heinemann, 2001. | ||
| 504 | |a Includes bibliographies and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |v Examinations, questions, etc. | |
| 650 | 0 | |a Marketing |x Study and teaching. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |x Management |v Problems, exercises, etc. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Simkin, Lyndon, |d 1961- | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=294246 |z Click to View |