Sage brief guide to marketing ethics
Saved in:
| : | |
|---|---|
| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | viii, 218 p. |
| Notes: | "Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Other title: | Marketing ethics |
|---|---|
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781412995146 (pbk. : acidfree paper) 9781452263915 |
| Hierarchical level: | Monograph |