Sage brief guide to marketing ethics
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Year of Publication: | 2012 |
Language: | English |
Online Access: | |
Physical Description: | viii, 218 p. |
Notes: | "Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover. |
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Other title: | Marketing ethics |
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Bibliography: | Includes bibliographical references. |
ISBN: | 9781412995146 (pbk. : acidfree paper) 9781452263915 |
Hierarchical level: | Monograph |