Sage brief guide to marketing ethics
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| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | viii, 218 p. |
| Notes: | "Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover. |
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| 007 | cr cn||||||||| | ||
| 008 | 110210s2012 cau sb 000 0 eng d | ||
| 010 | |z 2011006041 | ||
| 020 | |z 9781412995146 (pbk. : acid-free paper) | ||
| 020 | |z 9781452263915 | ||
| 035 | |a (MiAaPQ)500996726 | ||
| 035 | |a (Au-PeEL)EBL996726 | ||
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| 035 | |a (OCoLC)809772476 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415 |b .S228 2012 | |
| 082 | 0 | 4 | |a 174/.4 |2 22 |
| 245 | 0 | 0 | |a Sage brief guide to marketing ethics |h [electronic resource]. |
| 246 | 3 | |a Marketing ethics | |
| 260 | |a Los Angeles : |b SAGE, |c c2012. | ||
| 300 | |a viii, 218 p. | ||
| 500 | |a "Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover. | ||
| 504 | |a Includes bibliographical references. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Moral and ethical aspects. | |
| 650 | 0 | |a Business ethics. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996726 |z Click to View |