The wallet allocation rule : : winning the battle for share / / Timothy L. Keiningham [and three others].
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Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2015. 2015 |
Year of Publication: | 2015 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (241 pages) :; illustrations |
Notes: | Includes index. |
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