The wallet allocation rule : : winning the battle for share / / Timothy L. Keiningham [and three others].
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| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2015. 2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (241 pages) :; illustrations |
| Notes: | Includes index. |
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| ISBN: | 9781119037316 9781119037309 9781119037286 |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Timothy L. Keiningham [and three others]. |